The creation of a brand or innovative product implies a highly creative process, with a
goal of producing something new, appealing, and different in the market segment in
which it is inserted.
The team of Ana Bruno & Associados responsible for this area provides advice on the
protection of intellectual property created, either through the registration process, which
is only carried out locally or in different jurisdictions, as well as through the legally
available means of replication when misappropriations or imitations are at stake.